Design & Development Digital Marketing Ecommerce Strategy

Mackly Clothing

Set up a brand new e-commerce experience and grow digital sales for the brand in India

Strategy
Brand Strategy, Experience Strategy
Design
UI/UX Design, Prototyping & Optimisation, Art Direction
Client
Mackly Clothing

Project Overview

Macklystore has been providing affordable, high-quality sleepwear in India and Sri Lanka. While its primary market was Sri Lanka, operating through department stores, the Mackly team saw potential of expanding their business exponentially through e-commerce in India.

Their core problem was to turn around their website which was not optimal and was non-responsive causing users to bounce off the website. Mackly partnered with Sketch for two things;

An eCommerce reboot, with an overhaul in design, user experience and speed of the website
Leveraging digital marketing techniques to boost sales and grow the brand in India.

The challenges & our approach

Challenge

Our Approach

Conversion focused ecommerce reboot

100% responsive site on desktop, tablet and mobile.
Fast loading times and smooth shopping experience.
Optimized user-flow for quick navigation and purchase completion.
Clear Call-to-actions for fast-track purchase.

Easy to use back-end

A tailored and robust CMS provided to carry out site updates and content management fast and easy. Dedicated training and support provided to back-end teams.

Increase relevant traffic and boost sales

Leveraged Facebook paid advertising to increase traffic by 245% and grow sales by 450% within the first 3 months of relaunching website and running digital campaigns

Improve product offerings and services based on Mackly’s user data

Integrated google analytics to leverage in-depth eCommerce data. Continuous analysis of social and ecommerce analytics enabled the client to understand what the new users were looking for, and how product offering should be optimized to improve further sales.

Sketch sends out monthly reports with detailed analysis and recommendations to clients for continuous improvements based on customer analysis and trends.

The site needed to be highly conversion optimized

SEO architecture set up for the website. SEO optimized content was updated to website based on keyword research to improve website ranking of the website. Organic sales increased by 451% within 6 months.