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Design & Development Digital Marketing Ecommerce Strategy

The Design Collective

A digital flagship for multi-brand concept store selling designer fashion and beauty

  • Strategy

    Customer Experience

  • Design

    UI/UX Design, Prototyping & Optimisation

  • Client

    The Design Collective

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Project Overview

The Design Collective is the leading multi-brand concept store based out of Sri Lanka that promotes fashion and beauty creators in Sri Lanka and South Asia. With two physical stores in the heart of Colombo and curated collections from over 50 South Asian independent clothing and beauty brands, TDC partnered with Sketch to build its digital flagship that could elevate its reach and bring out the best brands from Sri Lanka and the sub-continent to customers across the globe.

Challenge

Our Approach

The challenges & our approach

The look and feel needed to appeal to both local and global users

Build a mobile-responsive design with a modern and sleek look, along with intuitive call-to-actions guiding both new and old ecommerce-users.

Automatically detect users location and show products in USD or LKR depending on their location, and also have a quick toggle to switch between currencies easily.

The look and feel needed to appeal to both local and global users

Build a mobile-responsive design with a modern and sleek look, along with intuitive call-to-actions guiding both new and old ecommerce-users.

Automatically detect users location and show products in USD or LKR depending on their location, and also have a quick toggle to switch between currencies easily.

Showcase the collection of designers and their products

All pages are structured to allow unique content to be added to each designer and showcase brands prominently across products, given the nature of the multi-brand concept store

Showcase the collection of designers and their products

All pages are structured to allow unique content to be added to each designer and showcase brands prominently across products, given the nature of the multi-brand concept store

Easy to manage content management system and site scalability

A tailored and robust CMS provided to carry out site updates and content management fast and easy. Dedicated training and support is provided to back-end teams.

Easy to manage content management system and site scalability

A tailored and robust CMS provided to carry out site updates and content management fast and easy. Dedicated training and support is provided to back-end teams.

Product pricing and stocks needed to sync with physical store in real-time

The site is seamlessly integrated with the POS system of the physical stores ensuring all stocks and prices are updated in real-time, eliminating bad customer experience and additional resources required for manual updates.

Product pricing and stocks needed to sync with physical store in real-time

The site is seamlessly integrated with the POS system of the physical stores ensuring all stocks and prices are updated in real-time, eliminating bad customer experience and additional resources required for manual updates.

The site needed to be highly conversion optimized

Fast page loading times and quick call-to-actions to enable purchase completion in 2-3 clicks. Intuitive navigation and catalog pages  In-built cross-sell/up-sell opportunities and CRM channel enablement to retarget customers as needed

The site needed to be highly conversion optimized

Fast page loading times and quick call-to-actions to enable purchase completion in 2-3 clicks. Intuitive navigation and catalog pages  In-built cross-sell/up-sell opportunities and CRM channel enablement to retarget customers as needed

Collaboration

Let’s have a conversation, we’d be happy to provide some honest guidance.

Want to have a quick chat? Call us at (+94) 771 440 711 or drop a message and we will give you a call back.

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